Strategy squared

23 October 2007 A study by the Local Government Association has stated that the big supermarkets must do more to cut packaging or Britian will fail to meet agreed recycling targets.

The reports paints a worrying picture, with upto 40% of a standard shopping basket being non-recylable, pressure must be mounted on the supermarkets to avert the situation.

Supermarkets may argue that action is underway but it might not be until customers remove and leave packaging at the till that appropriate action is taken. Customers face upto £3 Billion fines through increased council tax bills if targets are not met. Whilst the message may not have entirely been taken in yet - it is clear that customers are demanding some change.

The report by the Local Government association comes shortly after reseach from the National Consumer Council that supermarkets must do more to reduce thier environmental impact. It has demanded a complete ban on plastic bags by removing them from checkouts.