RIM sets Blackberry target on China
24 October 2007 Canadian based RIM (Research in Motion) announced on Tuesday that it has agreed a distribution deal with Alcatel-Lucent (France) that will see it’s famous Blackberry handsets distributed in China. The announcement coincides with the first shipment of smart phones to distribution centers and the launch of the Blackberry service with China Mobile.
Despite fierce competition in the region China is an important target for RIM with a potential huge market which will be first tested through the roll out of the 8700 RIM model smart phone.
The blackberry has become one of the defacto executive tools for organization looking to support ever growing mobile workforces with RIM now enjoying a global distribution network. The Blackberry device is now available on over 300 carriers around the world.
