Multimedia phone demand drives Nokia market share
18 October 2007 It seems the strong demand for the latest “must have” phones are driving Nokia’s growth. Nokia’s third quarter results were up 11% on the previous quarter having sold over 111 million devices.
Whilst it’s grown it’s portfolio of high end phones – what’s may surprise some is it’s raised margins on low end phones which are large volume sellers in emerging markets.
Certainly Nokia benefits from both it’s brand and it’s longevity in the market place whilst providing a broad range of “smart-phones”.
Mobile technology continues to be a highly competitive marketplace and the demand for the latest technology will continue apace as existing users look to trade up their handsets to take advantage of multimedia functionality, increased camera quality and new functionality such as GPS. Nokia remains the world’s largest mobile phone manufacturer and estimates it’s market share at 39%
