2007 has been a challenging year for BA. The airline was hit with a fine of around £266m (or around $500m) for colluding with competitors over a fuel surcharge levied at it’s passengers. In other terms BA was caught price-fixing. The fine was the largest ever fine by the UK’s Office of […]
By Joel Christopher
Having a purpose is the first step in the marketing process, as stated by Jav Conrad Levinson. Many people have tried to define purpose in its purest from. Some people find their purpose handed over to them in a silver platter. Others had to go through much of the years of their lives […]
By Alexander Gordon
It seems like everything has been taken into account: the importance of an efficient marketing plan has been fully recognized; the search for a suitable marketing planner or software has already begun; the concerned resources are in place. The time frames have been worked out and competition analysis is already taking shape. Target […]
What one question, if answered, could provide your business with enough information that it could see a dramatic increase in sales, revenue and performance? The answer is “What one thing is your prospective customers looking for in relationship to your products or services?” Today, like never before, it is easy to obtain this information using […]
There is no shortage of marketing programs, many with great profit potential. The challenge is to sift through and choose the ones that are right for your situation — the ones that have the greatest potential to grow your business.
One key to knowing which marketing programs to choose involves thoroughly understanding how to leverage the […]
Now you don’t need to shell out $4000 a day just to get an idea of how Jay Conrad Levinson’s Seven Step Marketing Plan works. This is a must-have for every budding Internet marketer. These are things you have to think over and write down before you go about your business.
Purpose
What is the purpose of […]
By Ian RoeBuck
Your market techniques can be improved with a little work. Learn from your mistakes and move on.
In order for you to have a business you must have customers, and in order to have customers you must market. Marketing effectively means more customers. The best way to have no customers is not […]
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